"In advertising, this surge of data will enable deeper insights into customer behaviors and motivations, allowing companies to develop targeted, hyper-personalized ads at scale — but just migrating to 5G is not enough to enable these enhancements. To get this perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real-time with zero latency and lag-free advertising"
Contextual Video Ads Set to Gain
A recent study shows that 86% of businesses used videos as their core marketing strategy in 2021 compared to 61% in 2016. A report by Ericsson estimates videos will account for 77% of mobile data traffic by 2025 versus 66% currently.
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